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Equal Blood
Branding / Print
EQUAL BLOOD
The Equal Blood Campaign uses direct communication to bring awareness to an antiquated issue. In order to reach a vast audience it was crucial to consider how design is capable of resonating with the public.
The men who have sex with men population (MSM) in Canada were faced with a five year deferral period during which they needed to abstain from sexual contact before giving blood. This campaign project focuses on empowered education and the right to fight for a revised policy.
In collaboration with Karim Kadi and Prateeba Perumal